SBI Mutual Fund became India’s first asset manager to cross ₹10 lakh crore in assets under management, driven by sustained SIP inflows and retail equity participation. The fund house’s AUM doubled in less than three years as household investments in mutual funds gained traction across Tier-II and III cities. Management credited digital onboarding, passive offerings and long-term SIP loyalty. Industry peers expect further growth as savings shift from deposits to capital markets. The milestone reinforces the sector’s expanding retail base and underscores rising financialisation of household wealth.