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1h agoNTT and DOCOMO Launch Large Action Model to Double Tele-marketing Conversion Rates
Japanese firms NTT DOCOMO and NTT, Inc. unveiled a new AI technology labeled the Large Action Model” (LAM), designed to analyse time-series data across customer touch-points to enable personalised one to one marketing. The model uses “4W1H” data (who, when, where, what, how) from online and in store interactions and promises to double order rates in tele-marketing campaigns. It is aimed at helping carriers and retail marketers enhance conversion efficiency and customer-specific offers.
The rollout begins in Japan, with ambitions to expand across Asia in 2026.
Group• By Pooja Kumari
Explore:Mutual Fund Screening
positive
1h agoNTT and DOCOMO Launch Large Action Model to Double Tele-marketing Conversion Rates
Japanese firms NTT DOCOMO and NTT, Inc. unveiled a new AI technology labeled the Large Action Model” (LAM), designed to analyse time-series data across customer touch-points to enable personalised one to one marketing. The model uses “4W1H” data (who, when, where, what, how) from online and in store interactions and promises to double order rates in tele-marketing campaigns. It is aimed at helping carriers and retail marketers enhance conversion efficiency and customer-specific offers.
The rollout begins in Japan, with ambitions to expand across Asia in 2026.
Group• By Pooja Kumari
Explore:Mutual Fund Screening
about 2 hours ago
1 min read
85 words
NTT DOCOMO and NTT launched the ‘Large Action Model’ AI to boost personal marketing via 4W1H-driven analytics and double campaign conversion rates.
Japanese firms NTT DOCOMO and NTT, Inc. unveiled a new AI technology labeled the Large Action Model” (LAM), designed to analyse time-series data across customer touch-points to enable personalised one to one marketing. The model uses “4W1H” data (who, when, where, what, how) from online and in store interactions and promises to double order rates in tele-marketing campaigns. It is aimed at helping carriers and retail marketers enhance conversion efficiency and customer-specific offers.
The rollout begins in Japan, with ambitions to expand across Asia in 2026.
Japanese firms NTT DOCOMO and NTT, Inc. unveiled a new AI technology labeled the Large Action Model” (LAM), designed to analyse time-series data across customer touch-points to enable personalised one to one marketing. The model uses “4W1H” data (who, when, where, what, how) from online and in store interactions and promises to double order rates in tele-marketing campaigns. It is aimed at helping carriers and retail marketers enhance conversion efficiency and customer-specific offers.
The rollout begins in Japan, with ambitions to expand across Asia in 2026.
Companies:
NTT DOCOMO
NTT, Inc.
Tags:
AI
marketing tech
AI
marketing tech
Japan
personalization
enterprise
Nov 12, 2025 • 09:04 IST